ASEA, with presence in Nakhon Si Thammarat now, is an emerging global leader in developing, manufacturing, and marketing high-quality cellular health products. AEA officially launched in 2010 with its inaugural product based on cutting-edge technology known as redox signalling. The launch of ASEA Redox Supplement was so well received by consumers and the company soon become a multi-million-dollar global enterprise. ASEA patented technology restructures salt and water to produce the life-sustaining molecules outside the body. ASEA operates in 26 international markets and is poised to expand in Asia. The goal of ASEA founders and executives is to continue to focus on cellular health category, develop products that address natural solutions to our overall health and wellness.
Nakhon Si Thammarat Redox Signalling Water -ASEA
More and more, people around the world are hearing about an exciting, relatively new company called ASEA and the flagship product that bears the same name. What is ASEA, and what is unique about this company and product that are receiving so much international interest?
ASEA is an emerging global leader in developing, manufacturing, and marketing high-quality cellular health products. ASEA officially launched in 2010 with its inaugural product based on cutting-edge technology known as redox signaling. The launch of ASEA Redox Supplement was so well received by consumers that the company was able to build a multimillion-dollar global enterprise based on this single product. Subsequently, in 2014, the company introduced RENU 28, a revitalizing whole-body skin gel that also leverages the benefits of redox signaling molecules topically. Since its launch, ASEA has enjoyed burgeoning success and today operates in 26 international markets. The goal of ASEA founders and executives is to continue to push the boundaries of what’s possible in the cellular health category, developing and marketing products that address global megatrends towards natural solutions to individuals’ overall health and wellness.
ASEA’s original product, known as ASEA Redox Supplement, is classified as a dietary supplement in the United States. It is unlike any other dietary supplement in that its uniqueness isn’t based on ingredients like herbs, botanicals, exotic fruits and berries, or complex vitamin and mineral formulations. Rather, ASEA Redox Supplement’s uniqueness stems from the fact that it contains redox signaling molecules — molecules that are native to the body and vital for life. These crucial molecules act as cellular message carriers, helping to protect, rejuvenate, and keep cells functioning at optimal levels.
ASEA has created and patented technology that restructures salt and water to produce these exact life-sustaining molecules outside the body. A byproduct of this proprietary process is a natural form of chlorine that some consumers can taste despite its low, safe level. BioAgilytix, a third-party lab, certifies ASEA Redox Supplement to contain active redox signaling molecules.
Why is having a supplement that contains redox signaling molecules so significant? As we age and as our bodies are exposed to toxins and environmental stress, cellular function diminishes, and with it, our health and quality of life. This decline also affects the body’s ability to produce and maintain a proper balance of redox signaling molecules. ASEA is the first and only supplement that restores and maintains optimal levels of redox signaling molecules, helping anyone at any age maximize their health and wellness. Because it works at such a foundational level, ASEA Redox Supplement positively impacts every system of the body, adding support where your body needs it most. Cellular health is, after all, at the foundation of overall health and wellness.
Product Safety and Efficacy. While the science of redox signaling is relatively new and ASEA is just a few years old, the company has pursued a strategic research agenda to validate the product. The first strategy was to determine its safety, which was confirmed in a 12-week trial with more than 100 participants. Once safety was confirmed, ASEA has pursued a number of studies to validate the efficacy of its products. Studies on both ASEA Redox Supplement and RENU 28 are published on the ASEA Global website. While the science behind ASEA’s redox signaling technology may seem new to some, it is gaining attention from researchers and has been the subject of upwards of 10,000 peer-reviewed scientific papers. A simple search on Google Scholar for the term redox signaling provides a glimpse at some of the credible research being conducted in the field of redox signaling science. And the fact that there is a monthly scientific journal by the name of ARS Discoveries (Antioxidants & Redox Signaling) devoted to research regarding redox signaling is further evidence of the validity of this exciting, emerging science.
As research catches up with the groundbreaking nature of ASEA’s technology redox signaling it will take its place among some of the most significant scientific breakthroughs of the late 20th century.
ASEA: The Products, The Company And The Opportunity
This essay is about ASEA, the other half of the redox signalling story. Where Restore provides the ‘liquid motherboard’ for detailed communication among and between the non-human microbiome and this human organism, ASEA provides the balanced medium for cell signalling, gene expression and systems regulation originating within and around our human cells. The two together form the foundation for a comprehensive molecular communication network, one that’s critical for restoring and maintaining superlative health.
The redox signalling molecules in ASEA are completely native to the body, to our cells. Every living cell produces them, along with the ‘messages’ they contain. In this way, they represent a continuous ‘status report’ issued among the uncountable players in this living human tapestry. ASEA is nearly identical to the basic medium in which life arises, thrives and evolves— a mild saline solution.
So it’s just salt water? No. ASEA is derived from sodium chloride (salt) and water, but it holds normally highly reactive molecules in perfect balance in a stable form. It contains reductants along with oxidants— many of the same ones produced by the mitochondria in our cells, free radicals and antioxidants— but holds them in an atomically stabilized matrix, in perfect balance. ASEA is 100% non-toxic. It will do no harm. And perhaps surprisingly, it holds the potential for facilitating tremendous good.
The human body’s complexity is non-linear, non-binary. A single cause will almost assuredly initiate a cascade of effects. For decades, our common understanding of oxidative stress and, in particular, free radical damage, has been overly simplistic. Highly reactive oxidants, like the hydroxyl radical (OH) for instance, just require adequate antioxidants to be present in order to neutralize them, right? Just dump enough antioxidants into the body and free radical damage will cease. As continued research is now clearly showing, it’s not quite so simple as this.
Free radicals are actually vital to our functioning; they’re not just waste products, ‘smoke’ or ‘exhaust.’ For example, nitric oxide is a well known free radical… and it plays a key role in our moment-to-moment physiology. There are currently many methods, procedures and good reasons for increasing nitric oxide in our bloodstreams which fitness buffs are exploring and incorporating into their workout routines. The idea that all free radicals are always bad is a quaint and outdated notion.
How free radicals are handled within the body is an intricate, carefully choreographed dance involving complex and elegant chemistry… and molecular signalling.
If we try to think of ASEA in the old linear/binary way, it won’t really make much sense. ASEA contains a balance of both oxidants and reductants, and if we apply it to the interior of our cellular biology according to the old thinking, where the reductants (antioxidants) are used to neutralize the typical overabundance of oxidants produced in our cells, well that would leave the oxidants in ASEA to fall out of balance as the reductants are depleted, and there would be no net gain. This kind of linear thinking doesn’t really get us anywhere.
Redox signalling is a relatively new science. Although already well accepted scientifically, research into redox signalling is still very much in its infancy. How exactly a product like ASEA achieves positive results is still a bit of a mystery. However, THAT it achieves positive results is irrefutably provable.
What we can say— supported by the research so far— is that ASEA upregulates the master antioxidants like glutathione produced within the cells, increasing their efficiency up to 8 times. It influences gene expression with positive specificity. It aids in the detoxification process, like helping to mitigate lactic acid buildup in the muscles. It makes more energy available within the body and cells, despite not being any sort of fuel source. In essence, ASEA makes everything more efficient, more intelligent. A little nudge in the right direction shifts everything toward healing, repair and replacement— rejuvenation. And that’s a really good thing.