ASEA, with presence in Bang Khun Thian now, is an emerging global leader in developing, manufacturing, and marketing high-quality cellular health products. AEA officially launched in 2010 with its inaugural product based on cutting-edge technology known as redox signalling. The launch of ASEA Redox Supplement was so well received by consumers and the company soon become a multi-million-dollar global enterprise. ASEA patented technology restructures salt and water to produce the life-sustaining molecules outside the body. ASEA operates in 26 international markets and is poised to expand in Asia. The goal of ASEA founders and executives is to continue to focus on cellular health category, develop products that address natural solutions to our overall health and wellness.
Bang Khun Thian Redox Signalling Water -ASEA
When we talk about water, we have regular tap water, filtered tap water, bottled water, purified bottled water, and purified bottled water that has things added to it. Anyone will tell you that tap water is the cheapest option, but clearly many people want more from their water than not developing a parasite. I admit to filtering my own water, mostly because ancient piping to my home contains slightly too much lead for my tastes. So ASEA clearly falls into the category of purified water with something added. But does it go beyond water? Will four ounces a day really do this? “Regardless of age, gender, or genetic disposition, ASEA Redox Supplement provides your body what it needs to stay active and healthy longer.” It helps everyone?
Well, ask the simpler question? Does water help everyone? Yes, it does. Dehydration can kill. Rehydrating a person can help with anything from constipation to heart failure to failure to thrive in infants. And with our current level of knowledge it is virtually impossible to tell how truly dehydrated a person is. So rehydrating a person, using anything from oral tap water to IV solution is very helpful.
Does that mean that ASEA is what it says it is? Not necessarily. Based on the Amazon cost, ASEA is likely eight times as expensive as a high-end, souped up, flavor added premium water. If you look at Amazon, the results are spectacular to not-at-all to severe side effects (itching, nausea). Despite ASEA’s claim that they are very different from other products, the packaging lists salt and water on the label. A quick search of the internet will find dozens of “water cure” options, including many that use salt as an additive. The general idea is to consume massive amounts of water, which then improves your health. By this standard, ASEA falls far short of the required amounts.
So does ASEA have some miraculous way of making sure the salt in the water stays in solution separately? We don’t know. Supplement geek went through all the studies, and I won’t replicate his findings, just say that the individual claims don’t seem to play out in an overall picture in human testing.
But have the experts at ASEA found a way to maintain redox molecules in solution in a stable form? Let’s start with the reality that they are not doing so chemically, because no other chemical is present. So the only way that they could separate ions and maintain stability would be through an electromagnetic process, either heating, applying electricity, etc. Then the ionized material would be added to the water, or the salt-water itself would be ionized.
Other companies have water ionizers on the market, selling them directly to consumers. They don’t add salt to the water, which would tend to stabilize any ionization. But their products also lack significant human trials.
Now, the argument would be if ASEA is capable of maintaining the ionization of salt water while on the shelf. But the reality is that normal salt water, without anything magical added, maintains a certain amount of ionization in solution. Salt is an electrolyte, and “electrolytes are molecules that dissociate in water forming cations (positively charged ions) and anions (negatively charged ions).”
In regular water this isn’t a huge factor. “The degree of ionization of water is very low and the number of water molecules dissociated into ions is minuscule.” But that ionization can be altered by adding an electrolyte: “dissolved substances alter the concentration of either hydrogen ions or hydroxide ions, a concomitant change of the same magnitude must occur in the other ion to maintain constant the ionic product for water.”
So what happens when you add salt to the body? A great deal. Salt is sodium chloride: “the main anions normally circulating in human plasma are chloride and bicarbonate, while the most abundant plasma cation is sodium. Alterations in the concentration of these ions that modify their relative proportion inducing an electrical imbalance are the predominant cause of acid-base disorders.”
The effect of salt on the human body is so profound that we see regular MDs recommending avoiding too much salt to help prevent cardiovascular disease. This advice may not result in any long-term benefit but it is broad-based and worldwide. So drinking salt water, not necessarily anything with an ASEA-style “magical” intervention, might affect the human body dramatically.
So as far as I can tell drinking large quantities of water, and large quantities of water with salt, will both affect the human body. Glancing at the comments of people drinking ASEA I feel like both the possible perceived benefits and the side effects of ASEA could be explained by drinking salt water. I’m going to go out on a limb here and say that the proprietary processing of ASEA is likely some sort of ionizing machine that they found wouldn’t hold the ionization in solution without the addition of salt. So they added salt to stabilize the ionization longer.
If that’s the case, does ionized water help humans? Short answer, we don’t know. Longer answer, it may help when the kidneys are severely compromised, but we only have animal studies at this point.
ASEA: The Products, The Company And The Opportunity
To say that the human body is complex is an understatement, to be sure. It boggles the mind to realize that the body is uncountable atoms, molecules, nanoparticles, cells and other really small things working in unison – somehow. Hair and fingernails grow. Wounds heal. Food digests. We move. Thoughts happen. Invaders are repelled. Breathing. Aging. The list of things that the body does is equal in number to the trillions of cells we have in our body. Molecules As Messengers Humans are electrochemical beings – which, of course, you knew, right? Uh, yeah – me, too. Well, it turns out that we are, and in order for things like your brain cells, blood flow and tissue repair to function properly cells have to communicate. “Hello, I am a cell, and I can’t get up!” “Clean up in artery five.” “I’m from the mitochondria, and I’m here to help.” “Hey, let’s replicate!” Some of the messengers in our bodies are called redox signaling molecules.
Healthy Cells Healthy You Back when I was my usual wide-awake self, daydreaming about living in a daydream, in Mr. I-forget-his-name’s high school biology class (EGHS 1976), knowing how the body worked was a pretty low priority. Learning about the body’s organs and systems and cells was a beat to which I didn’t drum. Yet, during the last couple of years, business and study have taught me to become an evangelist for cellular health, in the ‘I want to tell everyone about it right now’ kind of way. As a layman coming to the subject nearly 17 years since its origins, I am not alone, in my attraction to the compelling nature of redox signaling and its impacts on human health.
The science of redox signaling, redox signaling molecules, their relationship with antioxidants, and how vital they are for human life is regularly documented in the Antioxidants & Redox Signaling journal. Science and medical professionals around the world are fully engaged in this emerging discipline that has the potential of spearheading some of the greatest advances in human health.
Education and business experiences have proven to me that it’s the foundational strength of the little things first that make the whole stronger and stable. That’s how all good systems are built. So it occurs to me that if your cells are healthy you are healthy. Redox signaling molecules are vital for the health of your cells.
If Only You Could Bottle It Since ASEA has been brought to market, scientists have continued to study the beneficial effects on the cells, tissues, and organs of the body. As a result of work some colleagues and I were doing with our food manufacturing patent and the resulting product’s healthy weight management implications, when I was introduced to redox signaling and “health at the cellular level,” a full investigation was the natural response. Besides, the idea of living healthier longer was certainly appealing!
My investigation revealed that nearly 17 years ago, a team of engineers, researchers, and medical professionals discovered a method for producing redox signaling molecules outside the body. This work led to the creation of the foundational technology behind a product called ASEA.
Building on this foundational technology, the ASEA scientists and researchers improved and expanded the proprietary process, further stabilizing these redox signaling molecules. Since ASEA has been brought to market, these scientists have continued to study the beneficial effects on the cells, tissues, and organs of the body.
So, what is ASEA? ASEA is trillions of stable, perfectly balanced redox signaling molecules suspended in a pristine saline solution — the same molecules that are native to and exist in the cells of the human body. This is truly great news, too. You see, from about the age of 12 our bodies produce decreasing levels of redox signaling molecules down to about 10 percent by the time we are 70. However, since about mid-2009 our ability to replenish these vital molecules has been available. ASEA (the company’s name, also) recommends drinking two ounces twice a day. Drinking more is perfectly fine since the product is completely safe, with zero toxicity.
Studies Reveal More Benefits The science of redox signaling, redox signaling molecules, their relationship with antioxidants, and how vital they are for human life is regularly documented in the Antioxidants & Redox Signaling journal. A Google search on “redox signaling” results in many articles, papers, and resources on the the subject. Millions of dollars have been invested to conduct a variety of product quality, health safety, and athletics studies on redox signaling molecules. Studies show that redox signaling is at the very core of mediating and regulating the mechanisms that restore cellular functionality and health.
Here are some examples: • 500 percent improvement in the body’s glutathione peroxidase and super oxide dismutase antioxidant efficiency • increased ventilatory threshold (the “runner’s wall”) by 12 percent • pre-exercise mobilization of free fatty acids • Maybe part of the aging process should be to be fight the aging process. • Sustained improved cellular health and healing from replenished redox signaling molecules makes living younger longer possible.