ASEA, with presence in Samphanthawong now, is an emerging global leader in developing, manufacturing, and marketing high-quality cellular health products. AEA officially launched in 2010 with its inaugural product based on cutting-edge technology known as redox signalling. The launch of ASEA Redox Supplement was so well received by consumers and the company soon become a multi-million-dollar global enterprise. ASEA patented technology restructures salt and water to produce the life-sustaining molecules outside the body. ASEA operates in 26 international markets and is poised to expand in Asia. The goal of ASEA founders and executives is to continue to focus on cellular health category, develop products that address natural solutions to our overall health and wellness.
Samphanthawong Redox Signalling Water -ASEA
This essay is about ASEA, the other half of the redox signalling story. Where Restore provides the ‘liquid motherboard’ for detailed communication among and between the non-human microbiome and this human organism, ASEA provides the balanced medium for cell signalling, gene expression and systems regulation originating within and around our human cells. The two together form the foundation for a comprehensive molecular communication network, one that’s critical for restoring and maintaining superlative health.
The redox signalling molecules in ASEA are completely native to the body, to our cells. Every living cell produces them, along with the ‘messages’ they contain. In this way, they represent a continuous ‘status report’ issued among the uncountable players in this living human tapestry. ASEA is nearly identical to the basic medium in which life arises, thrives and evolves— a mild saline solution.
So it’s just salt water? No. ASEA is derived from sodium chloride (salt) and water, but it holds normally highly reactive molecules in perfect balance in a stable form. It contains reductants along with oxidants— many of the same ones produced by the mitochondria in our cells, free radicals and antioxidants— but holds them in an atomically stabilized matrix, in perfect balance. ASEA is 100% non-toxic. It will do no harm. And perhaps surprisingly, it holds the potential for facilitating tremendous good.
The human body’s complexity is non-linear, non-binary. A single cause will almost assuredly initiate a cascade of effects. For decades, our common understanding of oxidative stress and, in particular, free radical damage, has been overly simplistic. Highly reactive oxidants, like the hydroxyl radical (OH) for instance, just require adequate antioxidants to be present in order to neutralize them, right? Just dump enough antioxidants into the body and free radical damage will cease. As continued research is now clearly showing, it’s not quite so simple as this.
Free radicals are actually vital to our functioning; they’re not just waste products, ‘smoke’ or ‘exhaust.’ For example, nitric oxide is a well known free radical… and it plays a key role in our moment-to-moment physiology. There are currently many methods, procedures and good reasons for increasing nitric oxide in our bloodstreams which fitness buffs are exploring and incorporating into their workout routines. The idea that all free radicals are always bad is a quaint and outdated notion.
How free radicals are handled within the body is an intricate, carefully choreographed dance involving complex and elegant chemistry… and molecular signalling.
If we try to think of ASEA in the old linear/binary way, it won’t really make much sense. ASEA contains a balance of both oxidants and reductants, and if we apply it to the interior of our cellular biology according to the old thinking, where the reductants (antioxidants) are used to neutralize the typical overabundance of oxidants produced in our cells, well that would leave the oxidants in ASEA to fall out of balance as the reductants are depleted, and there would be no net gain. This kind of linear thinking doesn’t really get us anywhere.
Redox signalling is a relatively new science. Although already well accepted scientifically, research into redox signalling is still very much in its infancy. How exactly a product like ASEA achieves positive results is still a bit of a mystery. However, THAT it achieves positive results is irrefutably provable.
What we can say— supported by the research so far— is that ASEA upregulates the master antioxidants like glutathione produced within the cells, increasing their efficiency up to 8 times. It influences gene expression with positive specificity. It aids in the detoxification process, like helping to mitigate lactic acid buildup in the muscles. It makes more energy available within the body and cells, despite not being any sort of fuel source. In essence, ASEA makes everything more efficient, more intelligent. A little nudge in the right direction shifts everything toward healing, repair and replacement— rejuvenation. And that’s a really good thing.
How Does ASEA Work So Good On Body?
Ironman Triathlete: This year I set the goal to set the world record for most Half Ironman’s in a year. I am doing events every other week and sometimes weekly. There is a stretch of 8 weeks where I will compete in 7 half Ironman’s. A friend introduced me to ASEA and I wasn’t sure what to think. I went to a sports clinic and got tested and then went on the product for 6 weeks. I returned and did the same test. I was able to run faster, on a steeper incline, with a lower heart rate. Tests don’t lie and so I knew that ASEA was something that I had to have to help me accomplish my goals. ASEA helps me to recover quickly and even get more training in some of the short weeks before events. With this product I get back on my feet and go out and kill it again. I wouldn’t want to be without ASEA. I think my performance would drop and I think I would be risking injury. I absolutely love it and I want to stay on it forever.
Professional Cyclist: I am the current California Masters State Criterium Champion. One of the things about criterium racing that makes it unique is that it demands that you put out an extremely hard anaerobic effort and then recover and do it again and again. There is a really big race that happens every year – the Manhattan Beach Grand Prix. I had won the race three years in a row and was very excited about going for number four. Three weeks prior I had a horrible crash that put me in bed and I couldn’t do anything. The last week a friend turned me on to ASEA and I started taking it twice a day. That was the only thing I was able to do prior to the event. Three days before the race I was able to get on my bike. The only thing I had done a week before was drink ASEA. ASEA was my training. I came out and won the fourth year in a row… I did nothing except that and won. ASEA is a key part of my protocol moving forward. I am very excited for the races to come.
Former Olympian & World Champion: Beach volleyball is a very difficult sport. It requires a lot from your body to move around and cover the court. It can be very grueling. I have been searching for 25 years for a product that would help me perform and be safe to compete with. I decided to try ASEA. I did a workout that I normally do and then tried to push myself a little harder. Normally my legs would shake after this type of a workout, but this time I noticed I didn’t feel the fatigue. I also typically struggle to recover the next day from this type of workout, but the next day I felt great. ASEA allows me to actually go out and train, feel good, recover, and then train more often. Now I tell everyone about ASEA because I have never seen anything like it. ASEA helps me to do things closely to the way I used to years ago. Even though my career is over, I still enjoy the benefits of ASEA.
Hollywood Stuntman: Being a stuntman is very technically and physically challenging. Stepping in to get hit by a car or jump off a building takes a physical toll on your body It requires that I find a way to stay healthy. It is key to have a sustained recovery. I feel every day drinking ASEA that my energy is back. I am able to do an extra run at the end of my run. I finish up my workout where I am totally spent and am able to play basketball for a couple of hours after the workout with my sons. I notice a sustained energy. After 50 years of training and doing stunts, I am still able to perform. I know that ASEA will be a part of my regimen for the rest of my life.
College Basketball Coach: When I was introduced to ASEA I was very impressed with the three components of endurance, recovery, and repair. This is something you never see included in one product. I played college basketball and professionally. I have had 14 knee surgeries. ASEA has absolutely changed my life and allowed me to do the things I love to do. Previously I have been limited, but with ASEA I have found that I am able to go out day after day and do the things that I love to do. ASEA has opened my eyes because it has measurable results. The VO2 max testing has allowed me to see something that I haven’t seen previously in other products. I love that this is not an energy drink – it is an endurance product, which is completely different. With energy drinks there is a high and then there’s a low. With ASEA, there’s not ever a low. Because of that it is going to change the athletic playing field in college, Olympic, and professional athletes.
49-Yeal-Old Triathlete: I was introduced to ASEA earlier this year. I tried it and noticed that I was sleeping better. After a couple weeks I noticed that my workouts were getting stronger in the second half. I was finishing up better. I recently completed in the Triple Crown of Running and had a personal record in each of the races, and negative splits in all of the races as well. In my first triathlon this year I was only 4 minutes off my best triathlon time that I did 23 years ago. People at the races ask me what I am on that is impacting my results. I tell them that I am on ASEA. I feel that ASEA provides me an edge in the races that I compete in. I don’t see myself ever stopping ASEA.