ASEA, with presence in Ratchaburi now, is an emerging global leader in developing, manufacturing, and marketing high-quality cellular health products. AEA officially launched in 2010 with its inaugural product based on cutting-edge technology known as redox signalling. The launch of ASEA Redox Supplement was so well received by consumers and the company soon become a multi-million-dollar global enterprise. ASEA patented technology restructures salt and water to produce the life-sustaining molecules outside the body. ASEA operates in 26 international markets and is poised to expand in Asia. The goal of ASEA founders and executives is to continue to focus on cellular health category, develop products that address natural solutions to our overall health and wellness.
Ratchaburi Redox Signalling Water -ASEA
This essay is about ASEA, the other half of the redox signalling story. Where Restore provides the ‘liquid motherboard’ for detailed communication among and between the non-human microbiome and this human organism, ASEA provides the balanced medium for cell signalling, gene expression and systems regulation originating within and around our human cells. The two together form the foundation for a comprehensive molecular communication network, one that’s critical for restoring and maintaining superlative health.
The redox signalling molecules in ASEA are completely native to the body, to our cells. Every living cell produces them, along with the ‘messages’ they contain. In this way, they represent a continuous ‘status report’ issued among the uncountable players in this living human tapestry. ASEA is nearly identical to the basic medium in which life arises, thrives and evolves— a mild saline solution.
So it’s just salt water? No. ASEA is derived from sodium chloride (salt) and water, but it holds normally highly reactive molecules in perfect balance in a stable form. It contains reductants along with oxidants— many of the same ones produced by the mitochondria in our cells, free radicals and antioxidants— but holds them in an atomically stabilized matrix, in perfect balance. ASEA is 100% non-toxic. It will do no harm. And perhaps surprisingly, it holds the potential for facilitating tremendous good.
The human body’s complexity is non-linear, non-binary. A single cause will almost assuredly initiate a cascade of effects. For decades, our common understanding of oxidative stress and, in particular, free radical damage, has been overly simplistic. Highly reactive oxidants, like the hydroxyl radical (OH) for instance, just require adequate antioxidants to be present in order to neutralize them, right? Just dump enough antioxidants into the body and free radical damage will cease. As continued research is now clearly showing, it’s not quite so simple as this.
Free radicals are actually vital to our functioning; they’re not just waste products, ‘smoke’ or ‘exhaust.’ For example, nitric oxide is a well known free radical… and it plays a key role in our moment-to-moment physiology. There are currently many methods, procedures and good reasons for increasing nitric oxide in our bloodstreams which fitness buffs are exploring and incorporating into their workout routines. The idea that all free radicals are always bad is a quaint and outdated notion.
How free radicals are handled within the body is an intricate, carefully choreographed dance involving complex and elegant chemistry… and molecular signalling.
If we try to think of ASEA in the old linear/binary way, it won’t really make much sense. ASEA contains a balance of both oxidants and reductants, and if we apply it to the interior of our cellular biology according to the old thinking, where the reductants (antioxidants) are used to neutralize the typical overabundance of oxidants produced in our cells, well that would leave the oxidants in ASEA to fall out of balance as the reductants are depleted, and there would be no net gain. This kind of linear thinking doesn’t really get us anywhere.
Redox signalling is a relatively new science. Although already well accepted scientifically, research into redox signalling is still very much in its infancy. How exactly a product like ASEA achieves positive results is still a bit of a mystery. However, THAT it achieves positive results is irrefutably provable.
What we can say— supported by the research so far— is that ASEA upregulates the master antioxidants like glutathione produced within the cells, increasing their efficiency up to 8 times. It influences gene expression with positive specificity. It aids in the detoxification process, like helping to mitigate lactic acid buildup in the muscles. It makes more energy available within the body and cells, despite not being any sort of fuel source. In essence, ASEA makes everything more efficient, more intelligent. A little nudge in the right direction shifts everything toward healing, repair and replacement— rejuvenation. And that’s a really good thing.
ASEA: The Products, The Company And The Opportunity
Word is getting out, and athletes everywhere are trying ASEA. They’re getting huge results, and they’re even submitting articles to magazines about the performance difference ASEA can make. ASEA has been reviewed on bicycle.net, and right now, there’s an article in Road Bike Action magazine about athletes who took a three-month trial of the product. What they found is exactly in line with what our research shows: that ASEA increases time to ventilatory threshold (the point in your workout when your body finds other energy sources because it can’t bring in enough oxygen to fuel your muscles) by an average of 12%, and with some individuals up to 30%.
What does that even mean? Read what Road Bike Action magazine says in plain English: “We could pedal harder longer and recover from repeated, 100-percent efforts in ridiculously short intervals.” The science and the studies are there, with the numbers and the percentages and the data, all verifying what athletes who drink ASEA know by experience: ASEA supports improved performance, endurance, and recovery.
Just ask Jonathan Hollar, Ironman triathlete who added ASEA to his training regimen before a major Olympic duathlon race. “The last time I completed an Olympic duathlon my finish time was 2:55:00. That day it was 2:08:55! I came in second place overall. In previous races I never broke the top 100! I recommend ASEA to every person I meet!”
Athletes everywhere are getting these kinds of performance increases, with a product that has been thoroughly tested and found free of banned substances. What could ASEA do for you? It’s no secret to athletes that even a small increase in their ability to perform or recover can make a significant difference in achieving their goals. And conditioned athletes typically have the increased need for enhanced nutrition, improved recovery support, and the ability to maintain a healthy chemical balance inside cells, all because of the stress they put on their bodies.
While improved diet and specialized training certainly help improve performance, the challenges of strenuous physical activity – including the constant need for energy, the wear and tear, and overall physical and mental fatigue – require more.
ASEA, the original and only Redox Signaling product available today, provides the body with two perfectly balanced sets of reactive molecules – the same molecules produced naturally by the mitochondria in every cell of our body. These vitally important molecules support the production of the ATP energy that fuels our cells, help activate antioxidants, minimize cellular damage, enhance cellular communication, and support the healing response – all functions critical to athletic performance, endurance, and recovery.
ASEA is Proven to Enhance Physical Performance. It has only been recently that scientists have discovered the importance of these Redox Signaling molecules in our body, and until now, scientists have not been able to produce stable mixtures of these molecules outside the body. ASEA is the first and only stable, perfectly balanced mixture of Redox Signaling molecules that exists outside the body, and earth-shattering scientific breakthrough once though impossible.
In order to determine the effect of ASEA on athletes, an independent laboratory tested the performance of healthy athletes in a strenuous endurance test (VO2 max) designed to measure oxygen intake, CO2 build-up, and heart rate. The results were extraordinary. After only two weeks of ASEA supplementation, the athletes experienced a large increase in their time to VT (ventilatory threshold – the time it takes to hit the “runner’s wall”), increasing their time to VT by an average of 12%. In fact, some athletes increased their power output and endurance over 30%! The participants also experienced a reduction in their average heart rate, and all reported feeling less fatigued and sore after their workouts.
ASEA is currently working with thousands of athletes, including professionals, semi-professionals, collegiate, and amateurs, and every day there are more and more stories of personal records being achieved, races being won, and lifelong goals being met.
Reasons Athletes Should Use ASEA:• Scientifically Supported. ASEA is based on more than 16 years of foundational research, making it a safe and natural way to help your body function as it should. Additional trials have proven its ability to improve athletic performance in various ways. • The First and Only. ASEA is the first and only stable blend of the same Redox Signaling molecules that the human body makes every second of every day. • Boost Energy. By supporting overall cellular health, ASEA can enhance the metabolic processes that produce energy for the body. • Superior Antioxidant Protection. ASEA accelerates the production of the body’s own antioxidants, including glutathione, SOD, and catalase. It also increases the effectiveness of these antioxidants by over 500%. • Optimal Immune Support. ASEA supports immune system activities that reduce oxidative stress and repair damaged cells. • Athletes Approve. Literally hundreds of athletes have reported that ASEA has a wide array of benefits – shortened recovery times, more energy, less soreness, increased time to VT (ventilatory threshold) and endurance, and overall better performance.